About us
Transformation is not as hard as you think
At ME by CHOICE, we empower individuals and organizations to achieve their full potential. We provide tailored coaching services in wellness, executive business, performance, career, and life coaching, focusing on holistic growth and sustainable success.
We believe in fostering transformation at every stage of life, from childhood to adulthood, and across all sectors, including education, business, and public service.
We Deliver
Transformations
Our coaching philosophy is rooted in empathy, evidence-based practices, and a commitment to creating meaningful, lasting change.
We provide coaching services that inspire positive change, enhance productivity, and promote well-being for individuals and organizations across all walks of life.
We design the perfect
customized coaching plan for you
Meet our coach
Experienced coach guiding your journey
Hlalani Ncube
Lead Coach & Value Architect
Hlalani Ncube is the visionary and driving force behind ME by CHOICE. He is the author of The Value Recode™, a framework that looks at how real value is created, protected, and scaled over time. He is also a multi-accredited coach across life design, wellness, performance, burnout recovery, and applied NLP.